The Brew Estate – India’s largest microbrewery network launching soon in top Indian cities

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Punjab is now no more only about Patiala Peg, as The Brew Estate (TBE) has changed the drinking game with its exquisite brew experience. Similarly Shimla , the popular tourist destination is now known for its brew experience at TBE.

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On a mission to bring world- class artisanal beer to Indian liquor enthusiasts is Arundeep Singla, a 34 year old Punjab-born, finance graduate from University of Melbourne, Australia , is setting up of microbreweries across India.

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A young pioneer in his field , Arun has made his mark in the arena of microbreweries with in a short span of 3 years. After opening his maiden set of TBE microbreweries at Chandigarh and northern states of Punjab , Haryana and Himachal Pradesh in the cities of Patiala, Panchkula and Shimla respectively, his brand now has seven outlets. The Brew Estate is very aggressively launching more in other cities of India including Bangalore.

The USP of The Brew Estate is its uniquely innovative flavours , unthinkable for many , including seasonal variations like mango, litchi, kiwifruit etc. With Sixty flavour already , and more to follow , their artisanal beer allows the beer drinkers’ say in taste as they pair well with pan asian cuisine.

The Brew Estate is the house of innovative craft beer in India , having recently launched from the Radler Craft Beer with zesty lemon flavours.

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One of the largest and fastest growing name in the industry, The Brew Estate wants to model UK brew pub and craft beer brand, Brew Dog, and draws inspiration from several global artisanal beer destinations.

The sunrise Artisanal beer segment in India has been traditionally dominated by old players like United Breweries, AB InBev( after the acquisition of SAB Miller), etc. The target segment for artisanal brew in India are the urban, suave, cosmopolitan, well travelled population looking for differentiated drinking experiences and flavor innovations.

The format is innovative as the menu comprises of artisanal beer, regular spirits and gourmet dining at affordable prices, not making it too exclusive, thus targeting vast segment of drinkers.

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As per the studies, cities of Bangalore and Gurugram along with Goa have the high concentration of single outlet brew pub brands. The Brew Pub is the fastest growing brand in this segment.The Brew Estate has international aspirations and has planned launches in Canada and parts of Europe soon.

Change is the only constant, according to Arun as he firmly believes in offering array of new artisanal beers , paired with great food for total artisanal culinary experience at The Brew Estate all over India.

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