Effective Email Marketing Strategies to Scale up Your Start-Up in 2020

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The competition for grabbing attention and getting more customers for the business is getting intense daily. As a start-up, you need to put more effort into adopting effective marketing techniques to stay ahead in the competition.

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Email Marketing is considered as an effective digital marketing tool that can help you beat such a cutthroat competition. Integrating effective Email Marketing strategies into your existing plan can offer your start-up optimal ROI.

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It can help your new firm reach broader and targeted audiences online who are interested in buying your products and services. It will help your start-up drive in more traffic, increase sales, and boost the revenue generation for your start-up firm. To achieve such results, you need to use the best Email Marketing strategies, which are used by leading digital marketing company in India. Start using the following Email Marketing strategies today to heighten your ROI and maximize sales.

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Image by Gerd Altmann from Pixabay

Growing the Email List
An email list is a library comprising the email addresses of your consumers that are gathered overtime via website and blogging and other marketing platforms. These email addresses are of those consumers who willingly subscribed to your email list for the sake of receiving newsletters, promotional emails and other marketing messages.

To maximize the benefits of Email Marketing, you have to grow the email list or email subscribers. Expansion of the list is important because it helps build trust with the audiences and, as a company, helps you make money from it. There are different email marketing tools that you may use to grow up the email list.

Generate Contents that are Click-Worthy
Email Marketing won’t yield you results when it lacks in compelling content. People tend to subscribe to those email lists that offer them valuable information and helpful content.

Quality and click-worthy content help in increasing open email rates. Subscribers look for solutions to their issues, and by offering useful content via emails, you can be the solution. It will also help your start-up business to get more subscribers. When they regularly get quality content from your business email ID, they will always open the email and click on links to
read the blog content. This way, you can easily nurture prospects into qualified leads in the future.

Using Videos and Emojis in Emails
Videos and Emojis are the best elements in Email Marketing as it heightens the traffic and engagement. If possible, you must always prefer adding tempting and relevant videos or Emojis in the email subject line. Such email marketing assets will always make your email.

Such email marketing assets will always make your email look interactive and tempting in the recipients eyes.

Include emojis in mobile push notification campaigns, and it will help increase open email rates by 90%
65% of subscribers prefer opening the emails that comprise of emojis and interactive videos in subject lines
Emojis and videos in email can increase the open rate by 60% than text-only emails
70% of subscribers prefer opening emails that comprise of their favourite emojis

Mobile Optimized Emails
Businesses must focus on optimizing their email campaigns for mobiles because consumers prefer checking emails over their smartphones. Besides, mobile marketing is another effective tool in digital marketing that lets you gather crucial user data for marketing campaigns. Based on the information collected, businesses can target the consumers according to their age, geographical location, interests and other buying behaviours. Plus, mobile emails register a whopping 56% of all open emails. There can be some conflicting numbers depending upon the research and analysis, but the concept remains the same.

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Image by Gerd Altmann from Pixabay

Adding Sustainable Sales Funnel in Email Marketing Practices
Adding sustainable sales funnel into your existing Email Marketing campaigns can help your start-up move your subscribers from one platform to another. It allows your business to direct the potential buyers and consumers through the purchasing funnel and finally qualify them as paying customers and leads. Sales funnels are also referred to as revenue funnel or purchase funnel in digital marketing. It is the buying process that guides the customers and clients on their voyage towards the conversion objections of your business.

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These are the best practices of Email Marketing that can help your start-up grow faster as it is the profitable digital marketing tool that continues to grow in popularity in 2020. But apply these strategies with the help of the best SEO company in India to scale up your start-up and maximize your ROI.

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