Peter Scot joins the single malt bandwagon as House of Khoday Ventures Into the elite Segment
Peter Scot joins the single malt bandwagon as House of Khoday Ventures Into the Segment
The makers of the iconic premium blended whisky brand, Peter Scot, House of Khoday have finally forayed into the single malt segment with the launch of their Peter Scot Black Single Malt.
It’s entry into the super premium beverage alcohol market in India is a good news for all the single malt lovers as these are currently available in Goa, Karnataka, Punjab, Rajasthan, Chandigarh, Daman, and Silvassa. By 2020 , the brand will be introduced to 16 states across India.
The Immediate Plans
With aim sell 10,000 cases of Peter Scot Black Single Malt by the end of its first full year of launch and capture 10% share of the single malts segment by 2020 , Khoday is targeting States with high volume throughout and a sizeable premium spirits consuming population. The brand roll out to states like Andhra Pradesh, Maharashtra, Pondicherry, Delhi NCR and Kolkata in West Bengal is likely to happen in the next few months.
Internationally , the company wanted to register its single malt presence as Khoday’s Black and they plan to market it to USA, Canada, UK, Italy and Singapore.
According to Swamy Khoday, Executive Director, Khoday India Limited, “We are the first Indian premium spirits company with a rich legacy of Peter Scot brand. We have made a sizeable investment over the past eight years to develop and launch Peter Scot Black Single malt. We are confident that the new brand will give consumers a significant step up in their repertoire consumption. Peter Scot’s brand equity will give us a huge fillip to single malt market aspiration.”
It was dream of Khoday’s late Vice-Chairman, L. Srihari Khoday to have Peter Scot single malt that Swamy Khoday took up this challenge and fulfilled it.
Produced at Khoday’s distillery located in Bangalore , Peter Scot Black is available in 60 ML and 750 ML packs.
Available for INR 4300 for a 750 ML bottle in Bangalore, I was fortunate to try this new brand at the launch.
Region: Bangalore or Bengaluru
Type: Single Malt
Score: 95 points
This batch is Khoday’s maiden release of Peter Scot Black Single Malt, that has Amber Gold appearance, and the nose has notes of Orange Peel, Nuts- Toasted Almonds, ending towards peaty and smokiness with hints of spices.
Coming to the palate is Rich Mouth feel and really smooth , complex , oakwood ends with a lingering taste.
In blind tasting sessions held in India, Peter Scot Black single malt whisky was compared with Glenfiddich & Glenmorangie single malts by consumers.
Headquartered in Bangalore in Karnataka, House of Khoday was established in 1951.Founded by Ramachandra Khoday , the group has diversified business interests including beverage alcohol, real estate and life-sciences.
Known for quality and innovation. Khoday’s Peter Scot whisky was rated as the number one premium whisky by leading whisky experts and independent jury.
Hercules Rum, Peter Scot whisky,Red Knight whisky, Sovereign Brandy, Macmillion Brandy are some of the brands of its beverage alcohol portfolio, all produced in the company’s Bangalore distillery.
Khoday was the first company to disrupt the Indian beverage alcohol market by introducing the most premium blend, called Peter Scot. Currently, the brand sells close to 400,000 annually, growing at an average of 9% every year.